Ukwenyuka okusheshayo kweziphuzo zetiye ezintsha: kuthengiswa izinkomishi ezingu-300,000 ngosuku olulodwa, futhi ubukhulu bemakethe budlula izigidigidi eziyi-100.
NgoMkhosi Wasentwasahlobo Wonyaka Wonogwaja, sekungenye indlela entsha yokuthi abantu bahlangane nezihlobo ba-ode iziphuzo zetiye abazohamba nazo, baphuze nenkomishi yetiye lantambama nabangane abalahleka kudala.Izinkomishi ezingu-300,000 zithengiswa ngosuku olulodwa, futhi imigqa emide yokuthenga iyamangalisa, iba indinganiso yezenhlalakahle kwabanye abantu abasha ... Eminyakeni yamuva, iziphuzo zetiye ezintsha ziye zaba indawo ekhanyayo emakethe yabathengi baseShayina.
Ngemuva kokuduma amalebula emfashini nezenhlalo ukuze ahlinzekele abathengi abasebasha, kanye nokuqamba okusha okuqhubekayo kanye noguquko lwedijithali ukuzivumelanisa nezidingo zemakethe ezishintsha ngokushesha.
Ngesikhathi seholide Lomkhosi Wasentwasahlobo kulo nyaka, isitolo setiye sesitayela esisha e-Shenzhen sathola izivakashi ezingaphezu kuka-10,000 ngosuku;i-Spring Festival mini-program yaqhuma, futhi ukuthengiswa kwezinye izitolo kwanda izikhathi ezi-5 kuya kwezi-6;ididiyelwe namadrama adumile, iziphuzo zadayiswa cishe ezingu-300,000 ngosuku lokuqala.izinkomishi eziyizigidi.
Ngokuka-Sun Gonghe, umqondisi-jikelele we-New Tea Drinks Committee ye-China Chain Store and Franchise Association, kunezincazelo ezimbili zeziphuzo zetiye ezintsha ngomqondo obanzi nangomqondo omncane.Ngomqondo obanzi, isho igama elivamile lazo zonke izinhlobo zeziphuzo ezicutshungulwa futhi ezithengiswa endaweni ezitolo zeziphuzo ezikhethekile;Uhlobo olulodwa noma eziningi zezinto zokusetshenziswa zicutshungulwa zibe izingxube eziwuketshezi noma eziqinile esizeni.
itiye lezinga eliphezulu njengeDahongpao, Fenghuang Dancong, neGaoshan Yunwu;izithelo ezintsha ezinjengomango, ipentshisi, amagilebhisi, ugwava, ulamula onamakha, ne-tangerine;Iziphuzo zetiye zesitayela esisha ezinezinto zangempela zihlangabezana nezidingo zesizukulwane esisha sabathengi ngokuphishekela ikhwalithi nobuntu.
Umbiko othi "2022 New Tea Drinks Research Report" osanda kukhishwa yiNew Tea Drinks Committee of the China Chain Store and Franchise Association ukhombisa ukuthi usayizi wemakethe weziphuzo zetiye ezintsha zezwe lami unyukile usuka ku-42.2 billion ngo-2017 wafinyelela ku-100.3 billion ngo-2021.
Ngo-2022, isilinganiso seziphuzo zetiye ezintsha kulindeleke ukuthi sifinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-104, kanti isamba sezitolo ezintsha zeziphuzo zetiye sizoba ngu-486,000.Ngo-2023, usayizi wemakethe kulindeleke ukuthi ufinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-145.
Ngokombiko othi "2022 Tea Beverage Development Report" owakhishwa ngaphambilini yiMeituan Food and Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning namanye amadolobha aphakathi kwahamba phambili ngokwezitolo zetiye nama-oda.
Umbiko we-China Chain Store and Franchise Association ubonisa ukuthi amandla aphezulu okuthenga kwabathengi kanye nesidingo sabathengi semikhiqizo nekhwalithi kuyisici esibalulekile ekuthuthukisweni kweziphuzo zetiye ezintsha.
"Amatiye amaningi obisi ayethandwa kakhulu ayephekwa ngokuphiswa kwempushana yetiye, ukhilimu, nesiraphu. Ngokuthuthukiswa kwezinga lokuphila, isidingo sabathengi sokuphepha kokudla kanye nekhwalithi siyaqhubeka sikhula, osekuyinguquko ebalulekile ekuthuthukisweni komkhiqizo. iziphuzo zetiye."U-Wang Jingyuan, umsunguli womkhiqizo we-LINLEE, ogxile kakhulu ngetiye elisha likalamula, uthe.
"Phambilini, cishe ibingekho imakethe yetiye yabantu abasha abanekhono eliqinile lokusebenzisa nokuphishekela izinto ezintsha nokuhlukahluka," kusho uZhang Yufeng, umqondisi wezobudlelwano bomphakathi wetiye kwaNaixue.
Abahlaziyi be-iiMedia Consulting bathe uma kuqhathaniswa netiye lobisi lwendabuko nezinye iziphuzo, iziphuzo zetiye ezintsha ezishisayo ziye zathuthukiswa futhi zasungulwa ekukhetheni izinto ezingavuthiwe, inqubo yokukhiqiza, ifomu lokubonisa, kanye nokusebenza komkhiqizo eminyakeni yamuva, okuhambisana kakhulu nokusetshenziswa kwe abantu abasha namuhla.Isikhalazo kanye nokunambitheka kobuhle.
Isibonelo, ukuze uvumelane nomkhuba wamanje wabathengi abaphishekela ukudla okungokwemvelo nokunempilo, izinhlobo eziningi zeziphuzo zetiye ezintsha ziye zafaka izithako ezifana nama-sweeteners wemvelo;kokubili kugcizelela isitayela sentsha esihlekisayo nesinkondlo.
"Njengokuphuzwa kwesisindo esincane, isiphuzo esisha setiye sanelisa ukuphishekela kwentsha ukuphumula, ukuzijabulisa, ukwabelana nabanye abantu kanye nezinye izidingo zokuphila kwansuku zonke, futhi sesiguquke saba umthwali wempilo yesimanje."Umuntu othintekayo ophethe i-HEYTEA uthe.
Ubuchwepheshe bedijithali yenethiwekhi futhi kusiza ukukhula okusheshayo kwamabhizinisi amasha okuphuza itiye.Ngokokuhlaziya okwenziwa ngabangaphakathi embonini, ukukhokha ku-inthanethi nokuphathwa kwedatha enkulu kwenza uku-oda ku-inthanethi kube lula futhi kusheshe, okwenza ukuthengisa kunembe kakhudlwana futhi kunamathele.
Iziphuzo zetiye ezintsha nazo zikhuthaze isizukulwane esisha sabathengi ukuthi babone isiko letiye lendabuko.Ngokubona kuka-Sun Gonghe, intsha eshisekela ukudla iziphuzo zetiye ezintsha ingaqondile yazuza njengefa isiko letiye laseShayina ngendlela yesimanje.
Isiko "lokuthambekela kuzwelonke" ebelidumile eminyakeni yamuva lishayisana neziphuzo zetiye ezintsha ukudala izinhlansi ezintsha.Ukwenza ibhrendi nama-IP adumile, izigelekeqe ezingaxhunyiwe ku-inthanethi, ukudala izinto ezisetshenziswayo zomkhiqizo nezinye izindlela zokudlala zentsha, kuyilapho kuqinisa isitayela somkhiqizo, kuphinde kuvumele izinhlobo zetiye ukuthi ziqhubeke nokuphula umbuthano, kuthuthukise umuzwa wabathengi wokusha kanye nolwazi.
Isikhathi sokuthumela: Feb-23-2023